But if users know Apple is analyzing their typing behavior and facial expressions to detect depression, it could raise brows and slow down Apple’s privacy initiative:
- Apple’s new features are reminiscent of tools Amazon unveiled for its early wearable Halo (which tracks users’ tone of voice and movement using a smartphone camera)—early reviews called the tech “invasive” and “creepy.”
- In Apple’s case, the mental health data it’s collecting could be leaked in an Apple data breach, putting consumer trust at risk.
- Plus, about 59% of US adults already say they have little to no trust in companies like Apple and Google to protect their personal privacy, per an April 2021 survey by CivicScience.
The opportunity: If Apple does move forward with the depression detection feature, it’ll need to offer a way for users to seek professional help after receiving a diagnoses—or else it’ll be limited in utility.
Only half of US individuals diagnosed with depression get treatment for their condition, in part due to barriers like lack of mental health providers and affordability of mental health services.
- That means informing users that they are showing signs of depression isn’t enough.
- Apple could connect users to a licensed therapist or psychiatrist to manage their condition to make a bigger impact on their health outcomes.
- For example, it could direct users to provider search and scheduling platforms like Zocdoc or Headway to help users find a low-cost virtual or in-person appointment.