The news: Apple’s latest iPhones, which will be unveiled today, will be built around Apple Intelligence—a catch-all for on-device and cloud-supported generative AI (genAI) services.
iPhone 16 and 16 Pro will run new, AI-enabled features in messaging, Siri, Mail, Safari, and select third-party applications. Apple’s AI pivot is inextricably linked to the success of its latest iPhones and adoption of genAI features.