Apple pulls back from big-screen plans even as AMC launches major theater overhaul

The news: Apple is pulling back from its ambitious plan to make wide-release theatrical films following disappointing box office returns, per Bloomberg. Recent films like “Killers of the Flower Moon” and “Napoleon” failed to meet expectations, leading Apple to cancel plans for global theater releases for its recently released “Wolfs,” starring George Clooney and Brad Pitt.

  • Instead, “Wolfs” debuted in a limited number of theaters before becoming available on Apple TV+ last week.
  • Moving forward, Apple will focus more on streaming content, though it still plans to make one or two big-budget films a year, including the highly anticipated “F1” starring Pitt.