The news: Reeling from its first revenue decline since 2019 as iPhone and Mac sales slump, Apple is reportedly thinking of more premium handsets, while allowing carriers to discount in China, per The Register.
How this would work: Apple could accelerate iPhone releases or bring out features planned for future models in a more expensive premium device.
Why it’s worth watching: Of all the Big Tech companies, Apple faces the most pressure from shareholders to keep posting record profits.
Meanwhile, in China: Retailers like JD.com Inc. and state carrier China Mobile took 800 yuan ($118) off the iPhone 14 Pro, ostensibly to push sales. Apple’s own local website, meanwhile, did not lower its price.
Our take: An even more premium iPhone that offers professional photo and video features has limited appeal, especially now that most 5G-capable devices are similar in terms of performance and features.
This article originally appeared in Insider Intelligence's Connectivity & Tech Briefing—a daily recap of top stories reshaping the technology industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.