Apple looking to ramp up in-house component design and production

Article by Gadjo Sevilla | Jan 13, 2023

The news: While 2023 is expected to be a lean year for Apple releases—except its possible expansion into AR/VR goggles—the company is making moves to control development and production of more components.

Control over supply chain: There are signs of Apple pulling in various development and production processes in-house to have greater control over component supply and create even more tightly integrated products.

Apple is developing in-house Bluetooth and Wi-Fi chips and could switch to its own custom 5G modem by 2024, per 9to5Mac. This would diminish reliance on companies like Broadcom and Qualcomm.
The company is also planning to make in-house displays for mobile devices and wearables by 2024, which will reduce its dependence on suppliers like Samsung and LG, per Bloomberg.
Despite years of pushing back on touchscreen-enabled MacBook Pros and iMacs, Apple is reportedly considering adding touch displays to MacBooks by 2025, per AppleInsider.

Why it’s worth watching: As it becomes larger and more successful, Apple may want to rely less on external partners and production hubs and bring all possible production in-house.

Coronavirus-related factory closures in China have led to reduced profits, even as Apple accelerated plans to move production to India and Vietnam.
The tight integration between Apple software and hardware has resulted in unparalleled design and performance for iPhones, iPads, and Macs. Making its own radios, displays, and components will result in even more integrated devices.
Future iPhones are expected to have fewer parts. The upcoming iPhone 15 Pro will reportedly replace clicky buttons with solid-state ones integrated into the case, per Pocket-Lint.

Short-term expense could lead to better market control: Building the factories and establishing the processes required to design and build bespoke radios, displays, and touchscreens will require a sizable investment but could set Apple up for future success.

Apple has been actively acquiring talent to expand its own expertise, possibly in preparation for making the whole widget. Some of the most notable acquisitions include Intel’s smartphone modem division, PA Semi, Dialog Semiconductor, and Anobit Technologies.
Producing Apple components in-house gives the company more control over supply chains and production cadence, which could lead to more affordable products in the future.

A huge loss for suppliers: Once Apple weans itself off reliance on third-party suppliers, many of these companies stand to lose their largest customer and could have a hard time adjusting to life without Apple.