Mobile phone video viewership as a percentage of the general population varies widely within each region and is essentially a measure of affluence, with the US, South Korea, the Nordic countries, Australia, the Netherlands, the UK and Canada among the nations with the highest percentages of people watching video on their phones.
Smartphone video viewers worldwide will grow to 2.22 billion in 2023, from 1.68 billion in 2019—a CAGR of 7.2%.