Antitrust Explainer

Legal Fundamentals Marketers Need to Know as Regulators Wage War Against Big Tech

Over the past few years, antitrust enforcers have zeroed in on some of the biggest names in digital advertising. This report reviews key legal structures in antitrust regulation and explores challenges that have emerged with digitization.

Key Question: What is antitrust law, and who’s in charge of enforcing it?

Key Stat: In 2024, nearly two-thirds of US digital ad dollars will go to Amazon, Apple, Google, Meta, and Microsoft. As they’ve amassed market share, these Big Tech platforms have attracted the attention of antitrust regulators around the world.

Here’s what’s in the full report


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    Table of Contents

    1. Executive Summary
    2. The biggest digital platforms are facing more regulatory scrutiny than ever
    3. What is antitrust?
    1. Who are the key players in antitrust enforcement?
    2. What does antitrust regulation mean for marketers?
    3. Insider Intelligence Interviews
    1. Sources
    2. Media Gallery

    Interviewed for This Report

    Ana Milicevic
    Sparrow Advisors
    Co-Founder and Principal
    Interviewed February 9, 2024

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    First Published on Mar 5, 2024


    Evelyn Mitchell-Wolf


    Tracy Tang
    Senior Researcher
    Max Willens
    Senior Analyst
    Yoram Wurmser
    Principal Analyst

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