Big Tech platforms face a rising tide of antitrust enforcement from regulators all over the world. Need a refresher on the basics of antitrust? Look no further.
Over the past few years, antitrust enforcers have zeroed in on some of the biggest names in digital advertising. This report reviews key legal structures in antitrust regulation and explores challenges that have emerged with digitization.
Key Question: What is antitrust law, and who’s in charge of enforcing it?
Key Stat: In 2024, nearly two-thirds of US digital ad dollars will go to Amazon, Apple, Google, Meta, and Microsoft. As they’ve amassed market share, these Big Tech platforms have attracted the attention of antitrust regulators around the world.
Here’s what’s in the full report
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Table of Contents
Executive Summary
The biggest digital platforms are facing more regulatory scrutiny than ever
What is antitrust?
Who are the key players in antitrust enforcement?
What does antitrust regulation mean for marketers?
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