Various organizations within the TV advertising industry are trying to make linear TV advertising more targeted and automated. While there is strong interest from the buy and sell sides to make TV advertising more data-driven, there are several hurdles that will restrict how fast TV advertising can change.
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Most Important Step that Brands Should Take to Promote the Future of Addressable TV According to US Agency/Brand Professionals, Feb 2021 (% of respondents)
Most Important Step that Brands Should Take to Promote the Future of Addressable TV According to US Agency/Brand Professionals, Feb 2021 (% of respondents)