Analyst Take: What Advertisers Need to Know About Addressable and Programmatic TV in 2021

About This Report
Addressable and programmatic TV ad spending continues to rise as the TV industry undergoes technological change.

Executive Summary

Various organizations within the TV advertising industry are trying to make linear TV advertising more targeted and automated. While there is strong interest from the buy and sell sides to make TV advertising more data-driven, there are several hurdles that will restrict how fast TV advertising can change.

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Ross Benes


Nazmul Islam
Junior Forecasting Analyst
Nicole Perrin
Principal Analyst
Chuck Rawlings
Senior Researcher