Analyst Take: Social media takeaways from Cannes Lions 2022

Article by Jasmine Enberg | Jul 7, 2022

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Social Media Marketing

Social Media Usage

United States

France

The scene: The advertising industry headed to the south of France recently for the 2022 Cannes Lions International Festival of Creativity. Insider Intelligence was also on hand. Here’s what we learned from our time with various social platforms:

Level of Impact that Executives Worldwide Believe the Metaverse Will Have on Their Organization, Jan 2022 (% of respondents)

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US Retail AR Users, 2020-2025 (millions, % change, and % of total AR users)

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