The coronavirus pandemic has upended countless 2020 ad spending forecasts, ours included. We’re now issuing updated estimates for France ad spending in H1 2020 based on current information about how advertisers will respond.
With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending duringH1 2020. We finalized our most recent complete forecast on March 6, 2020, before the cascade of drastic social distancing and market declines began in Europe. Over the next month, we will be providing guidance through a series of "Analyst Take" notes on ad spending for search, display, TV and out-of-home. We will also be issuing guidance for ad spending in Canada, China, Germany, the UK and the US. We will update our full-year forecast for digital ad spending again in June. You can accessall our latest articles, videos and podcasts on the effects of the coronavirus pandemic by clicking the icon at the right of the search bar.
Here’s what’s in the full report
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Reliable data in simple displays for presentations and quick decision making.
Devices Internet Users in Western Europe Have Been Spending More Time Using Since the Coronavirus Outbreak, by Country, March 2020 (% of respondents in each group)