In just its third year of existence, Amazon Prime Day 2017 drove all-time sales records for Amazon while posting huge gains from the previous year. By featuring aggressive promotions on both hot-sellers and everyday products, Amazon captured the attention and interest of American shoppers to the tune of an estimated $1 billion in sales.
Prime Day is ostensibly a drive for new Prime memberships, but it is also about deepening relationships with existing Prime members and expanding the influence of the broader Amazon ecosystem. Heavy promotion of exclusive Amazon products, services and content all contribute to the company’s considerable ecommerce leadership position.
