Amazon.com Inc. has a market capitalization of $1.855 trillion as of July 14, 2021, putting it in the rarified company of other trillionaire corporations such as Alphabet ($1.73 trillion), Apple ($2.43 trillion), and Microsoft ($2.116 trillion). As the world’s largest online retailer, it has enormous leverage to enter new industries and markets—and it has now turned its attention to the US healthcare space.
The biggest advantage Amazon has in any online market is its Prime membership program, launched in the US in 2005. This year, that will equate to 151.9 million users, or 58.2% of the US population. By the end of 2025, that figure will reach 168.3 million, eMarketer estimates, or 62.4% of the population. The launch of Amazon Pharmacy in November 2020, along with a new Prime Rx benefit, simply adds another category for members to try and may create even more shopper loyalty.