The news: Amazon launched its first brick-and-mortar store in Italy, Amazon Parafarmacia & Beauty, offering beauty and personal care products from brands like Eucerin, La Roche-Posay, and CeraVe.
The store is divided into two main areas:
- The Main Gallery showcases beauty, personal care, and dermatologist-recommended products from trusted brands. It also features “Place & Learn Stations”—interactive displays that provide ingredient details, recommended usage, and more when shoppers place a product on a designated tray.