Amazon One Medical expands its telehealth services, putting it in direct competition with Hims & Hers

The news: Amazon’s direct-to-consumer (D2C) telehealth business expanded its services to include upfront, fixed pricing for the treatment of five conditions—skin care, hair loss, erectile dysfunction (ED), eyelash growth, and motion sickness.

Why it matters: The new offering places Amazon One Medical Pay-per-visit in direct competition with D2C healthcare companies such as Hims & Hers and Ro.

• Amazon One Medical Pay-per-visit was formed earlier this year after Amazon rolled its telehealth business, Amazon Clinic, into its One Medical brand.

How it works: Consumers can choose between a messaging appointment for $29 and a video visit for $49. Following their visit, the clinician sends the patient a personalized treatment plan and prescription (if necessary), which they can fill at a pharmacy of their choice.

Amazon Prime members, however, will be able to see more than just the price of their clinical visit before moving forward with care.