The news: Amazon plans to launch “Buy It Now,” a “Shark Tank”-style show in which entrepreneurs pitch products to a studio audience alongside judges who include the retailer’s executives and celebrities such as Goop founder Gwyneth Paltrow and designer Christian Siriano, per The Wall Street Journal.
- The retailer will feature finalists’ products in a new Amazon “Buy It Now” online store, and the winner of each episode will earn $20,000.
- Amazon will help winners describe their products to garner attention on the “Buy It Now” store.