Amazon merges FAST platform Freevee into Prime Video

The news: Amazon has decided to discontinue Freevee, its standalone free, ad-supported streaming (FAST) platform. The service's content will transition to Prime Video in the coming weeks, marking a significant shift in Amazon's streaming approach.

This move follows Prime Video's introduction of ads earlier this year, which effectively eliminated the need for two separate platforms.

• The integration will affect multiple regions, including the US, UK, Germany, and Austria, where Freevee content will migrate to Prime Video's "Watch for Free" section. According to Amazon's official statement, this restructuring aims to enhance user experience by offering a unified streaming destination.