The stat: Roughly 1 in 10 Amazon shoppers (9%) intends to participate in a week-long boycott of the retailer, according to a Numerator survey.
Zoom out: That’s not an insignificant number, considering that 69.8% of the US population are Prime users. But the boycott’s effectiveness is likely to be hampered by limited awareness: Just 27% of respondents knew that the spending “blackout” was taking place.
Still, the impact could extend beyond its ecommerce business: 48% of participants plan to avoid shopping at Whole Foods, while 45% will avoid Prime Video content and 13% plan to cancel their Prime memberships.