As expected, younger consumers were more likely to do this. More than half (56%) of 18- to- 24-year-olds said they were at least somewhat likely to order an individual low-cost item via Amazon than buy it in-store, and slightly more respondents (63%) ages 25 to 34 agreed.
Older respondents—those ages 55 and older—were split. Nearly half (49%) said they were at least somewhat likely to buy a cheap item if shipping were free, while 51% said they would not likely do this, per CivicScience.
For many Amazon Prime members, free shipping is king. While they get a variety of use out of the membership—ranging from a video streaming service to exclusive deals at Whole Foods—the largest share of respondents surveyed by Feedvisor said they like free two-day shipping most of all.