What’s new: Amazon’s second shopping event for Prime members will take place October 11 and 12. The event, called the Prime Early Access Sale, will be virtually the same as Amazon’s Prime Day held earlier this year.
Looking back: July’s Prime Day was Amazon’s biggest ever, with 300 million items purchased globally by Prime members over the course of the two-day event.
The winners: The most popular category among US consumers was household essentials, which were purchased by 30% of Prime Day shoppers, according to Numerator.
Halo effect: Amazon’s Prime events boost other retailers as well. Nearly a third of consumers browsed Walmart and 24% checked out Target during the July Prime Day.
Our prediction: As an unofficial kickoff to the holiday shopping season, this Prime Day will be just as big, if not bigger, than July’s event. While essential items and everyday goods were the stars of the first Prime Day, we’re betting gifts and bigger-ticket items will shine during October’s event.
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