The news: After two years of being absent from many marketers’ calendars, the Cannes Lions International Festival of Creativity has returned to the south of France—as have we. Here are six of the highlights to date.
Misinformation mitigation: The Global Alliance for Responsible Media (GARM), which launched with 16 founding partner firms at Cannes three years ago, celebrated its anniversary by announcing new principles and standards and focusing on the metaverse.
- The body is issuing anti-misinformation guidelines (spurred by the pandemic and war in Ukraine), updated standards regarding ad placements, and the first measures that should be followed to make the metaverse a brand-safe environment for advertisers.
Serious matters: For the first time, the program included five Global Growth Councils for Progress to drive the agenda on key topics critical to the world: sustainability, diversity, equity and inclusion (DEI), data and technology, brand creativity and effectiveness, and talent.
Searching for inclusivity: Google announced it has updated its inclusive marketing playbook—developed with disability inclusion specialists—and will be sharing those insights at Cannes.