AliExpress, Shein, Temu, TikTok Shop, and the Impact of Chinese Ecommerce Players in Asia-Pacific

Ecommerce Titans Are Steadily Making Inroads, but Challenges Are Mounting

Report by Man-Chung Cheung  | Oct 16, 2024
Download
Report
Executive Summary
Share
Table of Contents
Executive Summary
Chinese ecommerce players are gaining significance in other markets in Asia-Pacific
Chinese retailers are competing with local players
Simmering trade tensions cloud Chinese ecommerce players’ prospects
Sources
Media Gallery
About This Report
Amid escalating geopolitical tensions and regulatory scrutiny in the US and Western Europe, Chinese ecommerce giants are increasingly turning their focus to Asia-Pacific.
Topics
Retail Ecommerce Sales
Asia-Pacific
China
Table of Contents
Executive Summary
Chinese ecommerce players are gaining significance in other markets in Asia-Pacific
Chinese retailers are competing with local players
Simmering trade tensions cloud Chinese ecommerce players’ prospects
Sources
Media Gallery

The success of Chinese ecommerce platforms AliExpress, TikTok Shop, Shein, and Temu in Asia-Pacific is driven by competitive pricing, efficient supply chains, and mobile-first experiences. By capitalizing on social commerce, awareness of local trends, and bold promotional campaigns, they’ve captured the attention of price-conscious consumers. Despite strong competition from local incumbents, as well as logistical hurdles, their foresight in identifying emerging trends and adaptability will help further regional expansion.

Key Question: How successful are AliExpress, TikTok Shop, Shein, and Temu in Asia-Pacific, and how are they faring vis-a-vis other players in the region?

Retail Ecommerce Sales Share in Southeast Asia, by Country and Platform, 2023 (% of total)
E-Mail ChartDownload

Key Stat: In three out of six countries in Southeast Asia, TikTok Shop sales were either on par with or higher than Lazada in 2023.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

8charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Chinese ecommerce players are gaining significance in other markets in Asia-Pacific
  1. Chinese retailers are competing with local players
  2. Simmering trade tensions cloud Chinese ecommerce players’ prospects
  1. Sources
  2. Media Gallery

Charts in This Report

Retail Ecommerce Sales Share in Southeast Asia, by Country and Platform, 2023 (% of total)Availability of Select China-Based Ecommerce Platforms in Asia-Pacific, by Country, Sep 2024
Digital Buyer Penetration Among Internet Users in Japan, by Age/Platform, March 2024 (% of respondents in each group)Top 5 Ecommerce Services Among Internet Users in Japan, Ranked by Monthly Active Users, May 2024
Top 10 Sources for Fashion-Related Information Among Teen Internet Users in Japan, July 2024 (% of respondents)Retail Ecommerce Sales in Southeast Asia*, by Platform, 2023 (billions)
Leading Retail Ecommerce Platforms Among Internet Users in Vietnam, by Age, Q2 2024 (% of respondents in each group)Shein vs. Temu Digital Buyers in Australia, Q4 2023-Q2 2024 (millions)

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.
Gain Access to EMARKETER →
Log in to EMARKETER
Download PDF

authors

Man-Chung Cheung

Contributors

Sky Canaves
Principal Analyst
Madan Kumar
Copy Editor
Carina Perkins
Senior Analyst
Heather Sprung
Senior Editor
Matt Torpey
Senior Chart Editor

Latest Reports

How CMOs Are Using AI to Transform Their Strategies
Report
How CMOs Are Using AI to Transform Their Strategies
Data Drop: 4 Charts on How High Healthcare Costs Affect Consumer Behavior
Report
Data Drop: 4 Charts on How High Healthcare Costs Affect Consumer Behavior
Data Drop: 4 Charts on Cash-Back Credit Card Acquisition Features
Report
Data Drop: 4 Charts on Cash-Back Credit Card Acquisition Features
Data Drop: 4 Charts on the State of the US Toy Industry
Report
Data Drop: 4 Charts on the State of the US Toy Industry
US Buy Now, Pay Later Forecast 2024
Report
US Buy Now, Pay Later Forecast 2024
Data Drop: 5 Charts on US Insurance Digital Ad Spending
Report
Data Drop: 5 Charts on US Insurance Digital Ad Spending
The Influencer Marketing​ Opportunity
Report
The Influencer Marketing​ Opportunity
France Digital Ad Spending by Industry 2024
Report
France Digital Ad Spending by Industry 2024
US Cash-Back Credit Card Emerging Features Benchmark 2024
Report
US Cash-Back Credit Card Emerging Features Benchmark 2024
US Digital Habits by Generation 2024
Report
US Digital Habits by Generation 2024
Data Drop: 5 Charts on US Banking Digital Ad Spending
Report
Data Drop: 5 Charts on US Banking Digital Ad Spending
US Retail Industry Ad Spending 2024
Report
US Retail Industry Ad Spending 2024
US B2B Digital Ad Spending Forecast 2024
Report
US B2B Digital Ad Spending Forecast 2024
The Affiliate Marketing Opportunity
Report
The Affiliate Marketing Opportunity
US CPG Industry Ad Spending 2024
Report
US CPG Industry Ad Spending 2024

Popular on EMARKETER

Industry KPIs: Social media ad costs spike for consumer industries
Article
Industry KPIs: Social media ad costs spike for consumer industries
PayPal unveils new advertising platform
Article
PayPal unveils new advertising platform
Microsoft Copilot fails to impress businesses due to high costs and limited results
Article
Microsoft Copilot fails to impress businesses due to high costs and limited results
The DOJ floats a Google breakup, foreshadowing drastic changes to search advertising
Article
The DOJ floats a Google breakup, foreshadowing drastic changes to search advertising
The Influencer Marketing​ Opportunity
Report
The Influencer Marketing​ Opportunity
First-party data is reshaping the marketing landscape
Article
First-party data is reshaping the marketing landscape
Exclusive: 62% of consumers find new brands or products through TV
Article
Exclusive: 62% of consumers find new brands or products through TV
Data Drop: 4 Charts on Cash-Back Credit Card Acquisition Features
Report
Data Drop: 4 Charts on Cash-Back Credit Card Acquisition Features
LinkedIn bolsters video and event marketing, while adding AI campaign creation tool
Article
LinkedIn bolsters video and event marketing, while adding AI campaign creation tool
Google’s algorithm and savvy consumers: Navigating affiliate marketing’s challenges
Article
Google’s algorithm and savvy consumers: Navigating affiliate marketing’s challenges
Reddit is leaning further into contextual ad targeting
Article
Reddit is leaning further into contextual ad targeting
Microsoft ad execs reveal how advertisers can prepare for the future of genAI in search
Article
Microsoft ad execs reveal how advertisers can prepare for the future of genAI in search
Generative AI for Advertising and Media Strategy
Report
Generative AI for Advertising and Media Strategy
3 measurement trends from brand and agency execs
Article
3 measurement trends from brand and agency execs
Data Drop: 4 Charts on the State of the US Toy Industry
Report
Data Drop: 4 Charts on the State of the US Toy Industry

Latest Forecasts

Mobile App Users, US
Forecasts
Mobile App Users, US
Digital Account Opening, US
Forecasts
Digital Account Opening, US
Banking Users, Brazil
Forecasts
Banking Users, Brazil
Banking Users, Mexico
Forecasts
Banking Users, Mexico
Digital Banking Users, US
Forecasts
Digital Banking Users, US
Digital Banking Users, UK
Forecasts
Digital Banking Users, UK
Digital Banking Users, Canada
Forecasts
Digital Banking Users, Canada
Mobile Banking Users, US
Forecasts
Mobile Banking Users, US
Tablet Users, US
Forecasts
Tablet Users, US
Financial Institution Users, Canada
Forecasts
Financial Institution Users, Canada
Financial Institution Users, UK
Forecasts
Financial Institution Users, UK
Financial Institution Users, US
Forecasts
Financial Institution Users, US
Telemental Health Users, US
Forecasts
Telemental Health Users, US
vMVPD, US
Forecasts
vMVPD, US
Sports Viewers, US
Forecasts
Sports Viewers, US

"Behind the Numbers" Podcast

Reimagining Retail: How consumers view October Prime Day and how it's changing holiday shopping behavior
Audio
Reimagining Retail: How consumers view October Prime Day and how it's changing holiday shopping ...
The Daily: The companies that are shaping the future of AI and what happens when your digital bank goes down
Audio
The Daily: The companies that are shaping the future of AI and what happens when your digital bank ...
The Daily: The Daily: Checking in on ad spend—What’s been driving growth this year, why it might be about to slow down, and a preview of 2025
Audio
The Daily: The Daily: Checking in on ad spend—What’s been driving growth this year, why it might be ...
Behind the Numbers - Special Edition Episode: The creator era: How creators are redefining media, marketing and commerce
Audio
Behind the Numbers - Special Edition Episode: The creator era: How creators are redefining media, ...
The Weekly Listen: What AI will be capable of in 2030, a new way to search by filming video, and more
Audio
The Weekly Listen: What AI will be capable of in 2030, a new way to search by filming video, and ...
The Daily: Google vs. The World—Are ‘AI Overviews’ driving growth, is Google’s hold on search starting to loosen, and more
Audio
The Daily: Google vs. The World—Are ‘AI Overviews’ driving growth, is Google’s hold on search ...
Reimagining Retail: How retailers and brands can avoid leaving revenue on the table throughout the purchase funnel
Audio
Reimagining Retail: How retailers and brands can avoid leaving revenue on the table throughout the ...
The Banking & Payments Show: AI risks to banks
Audio
The Banking & Payments Show: AI risks to banks
The Daily: How generations spend their digital time—Gen Z smartphone time, Millennials on social media, and more
Audio
The Daily: How generations spend their digital time—Gen Z smartphone time, Millennials on social ...
The Weekly Listen: Why folks think Meta’s Orion smart glasses are the future of computing, Amazon gets into live news, and more
Audio
The Weekly Listen: Why folks think Meta’s Orion smart glasses are the future of computing, Amazon ...
The Daily: What could happen now that California just vetoed a huge AI safety law and what’s next for OpenAI?
Audio
The Daily: What could happen now that California just vetoed a huge AI safety law and what’s next ...
Reimagining Retail: How retailers are using GenAI and when they should absolutely not use it
Audio
Reimagining Retail: How retailers are using GenAI and when they should absolutely not use it
The Daily: How news consumption habits are changing—Will WhatsApp emerge as a hub, how many people use TikTok for news, and more
Audio
The Daily: How news consumption habits are changing—Will WhatsApp emerge as a hub, how many people ...
Around the World: What ads have been banned in different countries and how much do advertising bans work?
Audio
Around the World: What ads have been banned in different countries and how much do advertising bans ...
The Weekly Listen: Brand logos you can feel, can Amazon’s new “Shark-Tank”-style show catch on, and more
Audio
The Weekly Listen: Brand logos you can feel, can Amazon’s new “Shark-Tank”-style show catch on, and ...