AliExpress, Shein, Temu, TikTok Shop, and the Impact of Chinese Ecommerce Players in Asia-Pacific

Ecommerce Titans Are Steadily Making Inroads, but Challenges Are Mounting

Report by Man-Chung Cheung  | Oct 16, 2024
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Executive Summary
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Table of Contents
Executive Summary
Chinese ecommerce players are gaining significance in other markets in Asia-Pacific
Chinese retailers are competing with local players
Simmering trade tensions cloud Chinese ecommerce players’ prospects
Sources
Media Gallery
About This Report
Amid escalating geopolitical tensions and regulatory scrutiny in the US and Western Europe, Chinese ecommerce giants are increasingly turning their focus to Asia-Pacific.
Topics
Retail Ecommerce Sales
Asia-Pacific
China
Table of Contents
Executive Summary
Chinese ecommerce players are gaining significance in other markets in Asia-Pacific
Chinese retailers are competing with local players
Simmering trade tensions cloud Chinese ecommerce players’ prospects
Sources
Media Gallery

The success of Chinese ecommerce platforms AliExpress, TikTok Shop, Shein, and Temu in Asia-Pacific is driven by competitive pricing, efficient supply chains, and mobile-first experiences. By capitalizing on social commerce, awareness of local trends, and bold promotional campaigns, they’ve captured the attention of price-conscious consumers. Despite strong competition from local incumbents, as well as logistical hurdles, their foresight in identifying emerging trends and adaptability will help further regional expansion.

Key Question: How successful are AliExpress, TikTok Shop, Shein, and Temu in Asia-Pacific, and how are they faring vis-a-vis other players in the region?

Retail Ecommerce Sales Share in Southeast Asia, by Country and Platform, 2023 (% of total)
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Key Stat: In three out of six countries in Southeast Asia, TikTok Shop sales were either on par with or higher than Lazada in 2023.

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Table of Contents

  1. Executive Summary
  2. Chinese ecommerce players are gaining significance in other markets in Asia-Pacific
  1. Chinese retailers are competing with local players
  2. Simmering trade tensions cloud Chinese ecommerce players’ prospects
  1. Sources
  2. Media Gallery

Charts in This Report

Retail Ecommerce Sales Share in Southeast Asia, by Country and Platform, 2023 (% of total)Availability of Select China-Based Ecommerce Platforms in Asia-Pacific, by Country, Sep 2024
Digital Buyer Penetration Among Internet Users in Japan, by Age/Platform, March 2024 (% of respondents in each group)Top 5 Ecommerce Services Among Internet Users in Japan, Ranked by Monthly Active Users, May 2024
Top 10 Sources for Fashion-Related Information Among Teen Internet Users in Japan, July 2024 (% of respondents)Retail Ecommerce Sales in Southeast Asia*, by Platform, 2023 (billions)
Leading Retail Ecommerce Platforms Among Internet Users in Vietnam, by Age, Q2 2024 (% of respondents in each group)Shein vs. Temu Digital Buyers in Australia, Q4 2023-Q2 2024 (millions)

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authors

Man-Chung Cheung

Contributors

Sky Canaves
Principal Analyst
Madan Kumar
Copy Editor
Carina Perkins
Senior Analyst
Heather Sprung
Senior Editor
Matt Torpey
Senior Chart Editor