Most consumers are uncomfortable with AI-generated ads

Key stat: Nearly two-thirds (65%) of US adults feel at least somewhat uncomfortable about AI-generated ads, according to September 2024 data from EMARKETER and CivicScience.

Beyond the chart:

• Despite their concerns, 48% of US adults believe using AI to sell products will be prevalent in the next few years, according to the same data.
• But human oversight is still necessary—Google had to recently remake one of its ads created with AI because it contained an incorrect fact about cheese consumption. However, Google claims it wasn’t due to AI hallucinations, but rather incorrect data scraped from the web.

Use this chart: Marketers can use this chart to highlight the importance of transparency and clearly labeling AI-generated content to build trust. This chart can also demonstrate the need to balance AI efficiency with human creativity.

Note: Data was provided to EMARKETER by CivicScience. This data is being featured as part of our special coverage of AI in Marketing.

Methodology: Data is from an October 2024 EMARKETER and CivicScience study, conducted by CivicScience. The study draws from multiple datasets, generated by ongoing online surveys of US adults ages 18+. Data from all sets is weighted according to the US Census. Download Chart Title Nearly Two-Thirds of US Adults Feel Uneasy About AI-Generated Ads (% of US adults, Sep 2024) Publication Date October 17, 2024 Sources EMARKETER CivicScience Featured In US Consumer Sentiment Survey: AI Adoption Topics Digital AdvertisingConsumer Attitudes on MarketingArtificial Intelligence (AI)United States