AI powers the back-end of digital marketing more than the front-end

Key stat: 40% of marketers worldwide are using AI for social media management, the top reported use case, according to a September 2025 survey from MiQ and Censuswide.

Beyond the chart:

• 34% of US marketers identify as intermediate in AI marketing maturity, making it the most common level in mid-2025, according to June 2025 data from ActiveCampaign and Talker Research.
• 50% of US B2C marketers have used or piloted AI to generate ad copy, the most common AI-driven creative task, according to a June 2025 survey from TripleLift and EMARKETER.

Use this chart: If you're leading a digital team, use AI to streamline backend functions—like automation and campaign management—before scaling it to content creation. Identify low-risk, high-volume tasks where AI can deliver time savings, then build from there. Efficiency first, creativity second.

Related EMARKETER reports:

• A Marketer’s Guide to AI Agents 2025 (EMARKETER subscription required)
• Generative Engine Optimization in 2026 (EMARKETER subscription required)

Methodology: Data is from the November 2025 MiQ "The AI Confidence Curve: A Global Report" conducted by Censuswide. 3,169 agency and brand marketers across 16 countries worldwide were surveyed during September 2025.