AI fails to generate consumer enthusiasm across media

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More than half of US adults prefer human-generated content across a broad range of media, according to an Ipsos survey. For news and photojournalism, for example, about 70% want to see human-made content. But for marketing websites and movies, US adults are slightly more open to AI-generated content.

Beyond the chart: Generative AI is finding its way into art, journalism, and marketing, whether consumers like it or not. In marketing, the tech has carved out a role for itself with its relatively low cost and ability to personalize creative using first-party data.

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Methodology: Data is from a February 2023 Ipsos survey as cited in company blog. 1,109 US adults ages 18+ were surveyed online during February 14-15, 2023 as part of Ipsos' ongoing Coronavirus Consumer Tracker. The sample was targeted to be representative of the national population, based on the US Census Bureau's 2019 American Community Survey. The credibility interval for the full sample is +/- 3.6 percentage points.