Consumers’ adoption of AI banking chatbots varies by country. Though the US and UK promote their tech-friendly banking environments, the geographically concentrated, Big-Six-focused Canadian market has taken the lead in embracing this much-hyped tech.
Generative AI (genAI) will add a human touch and greater personal relevance to the stilted scripts through which banking chatbots currently force-march their customers. We look at what will impact consumer adoption of AI-enabled chatbots in Canada, the US, and the UK—and each market’s embrace of genAI.
Key Question: What’s driving the integration of genAI into customer-facing banking chatbots, and how will those factors impact financial institutions’ (FIs’) digital strategies?
Key Stat: A total of 48% of surveyed US bank executives plan to use genAI to enhance customer-facing chatbots and virtual assistants, per an October 2023 Google Cloud survey. This increased exposure will drive further consumer adoption of interactive chatbots.
Here’s what’s in the full report
2files
Exportable files for easy reading, analysis and sharing.
2charts
Reliable data in simple displays for presentations and quick decision making.
1expert perspective
Insights from industry and company leaders.
Table of Contents
Executive Summary
Chatbots are becoming critical to banking customer relationships, but they’re still a work in progress
Rivalry across the Big Six banks has led to wide AI chatbot availability in Canada
Despite US leadership in AI technology, consumers have been slower to adopt AI banking chatbots
Though UK consumers have welcomed tech-forward neobanks, they lag in AI banking chatbot adoption
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.