The news: Two buy now, pay later (BNPL) players made announcements this week that should help them maintain their market positions as other firms get involved in the space.
Affirm will enter the cryptocurrency space with a trading feature. CEO Max Levchin revealed plans to let customers buy and sell cryptos from their Affirm savings accounts, which launched last June, per CNBC—just weeks after BNPL competitor Zip said it would let merchants accept Bitcoin payments and eventually enable crypto trading.
Zip partnered with Adyen to scale its BNPL solution across Adyen’s global network. The BNPL provider will let the payment processor’s merchants—which include retailers like Microsoft and Gap—in Australia, New Zealand, the UK, and the US offer its BNPL service to their customers, per Finextra. Under the agreement, Adyen will also become Zip’s payment processing partner.
The challenge: Product and geographic expansion are becoming increasingly necessary for incumbent BNPL providers like Affirm and Zip as new entrants join the space and threaten to eat up market share.
Just this month, Mastercard became the latest financial giant to enter the BNPL space with a proprietary BNPL solution in the US, the UK, and Australia planned for early 2022. Visa and major banking brands also jumped into the space—and their existing customer and merchant connections give them a market advantage against BNPL providers. Tie-ups and new products can help BNPL providers sustain customer engagement and open up new pathways to revenue growth.
Related Content: Interested in getting a deeper look at BNPL’s global growth outlook? Check out this BNPL chart report, where we give our take on market growth and potential challenges ahead.