Spending in the US affiliate marketing ecosystem will exceed $10 billion for the first time in 2024. But content distribution changes, advertiser focus on first-party data, and shifting consumer behavior will push the channel into a new phase.
Spending in the US affiliate marketing ecosystem will exceed $10 billion for the first time in 2024. But content distribution changes, advertiser focus on first-party data, and shifting consumer behavior will push the channel into a new phase.
This deck will:
Size the affiliate marketing opportunity for advertisers.
Situate affiliate marketing within the broader digital ecosystem.
Touch on current trends within the channel that may influence investment.
Here’s what’s in the full report
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