Affiliate marketing is getting a fresh look from advertisers that want to boost ecommerce businesses and create more direct digital connections with customers.
The pandemic helped power affiliate marketing’s growth, and the looming economic challenges figure to give it another jolt. The affiliate channel has historically thrived in periods of economic uncertainty. But it is not yet a critical channel in the digital ad landscape.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
How much are US marketers spending in the affiliate marketing ecosystem?
How are new players, such as influencers and buy now, pay later (BNPL) providers, reshaping the space?
What strategies should marketers employ as the ecosystem continues to evolve?
WHAT’S IN THIS REPORT? An overview of the affiliate marketing space, including comparisons with related digital advertising channels; analyses and insights from practitioners on how the space is changing.
KEY STAT: More than a quarter (28%) of US marketing executives said they do not know or do not measure partnership marketing’s effect on company revenues, despite it being a channel dominated by performance metrics.
Here’s what’s in the full report
3files
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5charts
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12expert perspectives
Insights from industry and company leaders.
Table of Contents
Executive Summary
Key Points
Brands Are Warming Up to Affiliate Marketing
The Pandemic Gave Way to a Boom for Affiliate Marketing
New Advertisers Dip Their Toes Into Affiliate Marketing
Affiliate Marketing’s Growth Creates New Challenges for Brands and Their Partners
How Brands Can Test and Measure Affiliate Marketing
Managing Director and Head of Affiliate Marketing and Performance Partnerships
Interviewed May 23, 2022
Tricia Meyer
The Performance Marketing Association (PMA)
Executive Director
Interviewed August 26, 2022
Jim Nichols
Martech Record
Editor
Interviewed August 26, 2022
Kristen Pulver
Horizon Media
Vice President, Performance Media
Interviewed May 26, 2022
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