Advanced health-tracking features are driving consumer adoption of wearables

The trend: Health and wellness features have emerged as the primary catalyst for widespread consumer adoption of wearables, according to EMARKETER’s US Wearables Forecast 2025 report.

Editor’s note: This article pulls information from our recently published US Wearables Forecast 2025 report.

The topline data on health-related smart wearable users:

First Published on Mar 13, 2025