The news: Adobe released its Firefly AI text-to-video generation tool as a public beta with a key differentiating feature—it’s trained only on licensed content.
The standalone Firefly plan starts at $9.99 for 2,000 credits (20 five-second 1080p videos), and it can be integrated into Premiere Pro workflows for IP-safe AI video content, per VentureBeat.
A sea of video-generation tools: Firefly is entering the fray at a time when competition for generative AI (genAI) image-creation tools is growing.