What it means
Each of these companies occupies a different part of the Lumascape and their investments vary from funding rounds to acquisitions, so there are no hard and fast trends to draw from this activity. What’s worth noting is that these firms are some of the most recognizable names in ad tech and are headed by industry power players. For instance, the CEOs of MediaMath and AppNexus have invested in over a dozen other tech firms combined.
“The only commonality is that these companies are at scale,” Thompson said. “There is an entire swatch of middle market ad tech and martech companies praying for a trickle-down effect. We’ll see if that unlocks in a meaningful way.”