Identifying and reaching the right audiences is among advertisers’ most important tasks. And digital media has provided unprecedented levels of addressability.
But consumer privacy and data protection regulations, along with infrastructural changes like Apple’s AppTrackingTransparency (ATT) framework and the eventual deprecation of third-party cookies, are making ad targeting more difficult.
In this Meet the Analyst Webinar, Nicole Perrin, eMarketer principal analyst at Insider Intelligence, offered her perspective on the latest privacy developments, and shared best practices for advertisers to understand and reach audiences.
Watch this webinar, made possible by BlueConic, and explore:
- What types of data advertisers, publishers, and their partners use to facilitate targeting
- How current ways of doing business will be affected by technical changes like the ATT framework and the eventual death of third-party cookies
- Best practices for advertisers and the rest of the ecosystem to confront both new and longstanding challenges in ad targeting
- Plus! Sam Ngo, director product marketing at BlueConic, joins the conversation
Presenters:
Nicole Perrin is an eMarketer principal analyst at Insider Intelligence, focusing on digital marketing and advertising, including native advertising, storytelling and creative, customer experience, brand safety, Amazon’s ad business, and consumer attitudes toward advertising.
Sam Ngo is director of product marketing at BlueConic. Prior to BlueConic, she was a researcher at Forrester, covering the social intelligence space. Sam helped clients put in place the right people, process, and platforms to make use of the structured and unstructured data from social channels. When she’s not knee-deep in translating the value of BlueConic, she’s trying to understand the science of baking.
Moderator:
Eric Haggstrom is an eMarketer senior forecasting analyst at Insider Intelligence, focusing on digital advertising and streaming video, including CTV advertising, TV and streaming video trends, Google’s ad business and Amazon’s ad business.
