Ad Spending Benchmarks: Q1 2025

Forecasts and Insights for Total Media, Digital, Search, Retail Media, TV and CTV, and Social Network Ad Spending in the US

Report by Yoram Wurmser  | Apr 18, 2025

Ad Spending Benchmarks: Q1 2025

Download the Full Collection

Forecasts and Insights for Total Media, Digital, Search, Retail Media, TV and CTV, and Social Network Ad Spending in the US

+ 5 more
See All
Download
Report
Share
Table of Contents
Key Developments in US Ad Spending
Index of Benchmarks
Media Gallery
About This Report
This is the Q1 2025 installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Topics
Total Media Ad Spending
Digital Ad Spending
Search Ad Spending
United States
Table of Contents
Key Developments in US Ad Spending
Index of Benchmarks
Media Gallery

Our “Ad Spending Benchmarks” provide marketers with critical data to help them benchmark their own budget allocations with the market. In the Q1 2025 edition, the benchmarks focus on our latest US forecasts for total media, digital, search, retail media, TV and connected TV (CTV), and social network ad spending, with a slide deck devoted to each topic.

This report collection can help you:

  • Benchmark marketing performance, allocate budget for campaigns, and develop media strategy (brands and agencies)
  • Determine market sizing (brands, agencies, media platforms, solution providers)
Total Media Ad Spending at a Glance (billions in US total media ad spending, by medium and device, 2025)
E-Mail ChartDownload

Click here to view our full forecast for US total media ad spending.

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

1chart

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Key Developments in US Ad Spending
  1. Index of Benchmarks
  1. Media Gallery

Charts in This Report

Total Media Ad Spending at a Glance (billions in US total media ad spending, by medium and device, 2025)

authors

Yoram Wurmser

Contributors

Rahul Chadha
Director, Report Editing
Vladimir de Leon
Chart Editor
Vivian Dong
Forecasting Analyst
Zach Goldner
Senior Forecasting Analyst
Penelope Lin
Director, Data Visualization
Emma Noyes
Graphic Designer, Data Visualization
Oscar Orozco
Senior Director, Forecasting
Andrew Spink
Senior Forecasting Analyst
Sakina Thanawala
Copy Editor
Matt Torpey
Senior Chart Editor
Paul Verna
VP, Content