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EMARKETER

The Ad Platform: Checking in on Programmatic Trends 6 Months into the Pandemic

Audio by Nicole Perrin  |  Sep 16, 2020
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The Ad Platform: Checking in on Programmatic Trends 6 Months into the Pandemic
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eMarketer Podcast
United States

"Volatility" has been the watchword of the pandemic in regards to programmatic display ad buying. Nicolas Bidon, CEO of Xaxis, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what the programmatic media firm has experienced in recent months, and what's coming as targeting and attribution challenges mount.

US Programmatic Digital Display Ad Spending, 2019-2022 (billions, % change and % of digital display ad spending)
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