According to figures from Counterpoint Technology Market Research, the use of mobile wallets has almost doubled over the year-long period since demonetization.
But payments are not a zero-sum game. The Reserve Bank of India, the country's central bank, reported that the amount of cash in circulation as of October was only 9% below pre-demonetization levels—a sign that consumers in the country, where cold hard cash has long been the dominant payment method, are still using bank notes.
Despite this, it seems that the government's policy has already hastened the adoption of digital payment platforms.
And moves by large players like Google will only help drive adoption of such platforms. In September, the company launched an India-specific mobile payments service called Tez, which may be aided by the dominance of the Android mobile operating system in India.
Google will have to face a growing number of competitors in the country's digital payment space, including the likes of WhatsApp. The Facebook-owned mobile messaging platform claims some 200 million active users in India, and plans to roll out its own payment service in India sometime within the next two months.
At the same time, Paytm is incorporating a messaging app into its own payment service, further blurring the lines between the two types of services.
Both platforms appear to be copying the successful strategy employed by China's dominant messaging service, WeChat. It gained a first-mover advantage as a chat app, and now boasts more than 900 million users in the Middle Kingdom. But it has also slowly expanded its offerings to encompass a wide range of things, including—of course—its own WeChat Pay service.
In the latest edition of eMarketer's "Behind the Numbers" podcast, analyst Rahul Chadha discusses the unusual developments of India's commerce market, and how adoption of mobile payments there may indicate patterns to come in other markets.