Nearly a third (32%) of US consumers decreased online spending in Q1 2024, according to Jungle Scout’s latest Consumer Trends Report. Here are five insights into how and where consumers shopped over the first quarter of 2024.
Key stat: 71% of Amazon shoppers looked for the lowest price while browsing the site in Q1.
What it means: Consumers remain price-sensitive and the retailers that help them find the best deals will win.
Key stat: Over half of (56%) consumers start their product searches on Amazon, more than the 42% that start their shopping journey on a search engine, per the report.
What it means: Brands should diversify their search ad strategies.
The stat: The percentage of consumers shopping on Walmart.com declined by 15% in Q1, totaling just over a quarter (28%) of consumers.
What it means: While Walmart may be the top physical retailer, it’s falling further behind Amazon in the ecommerce rankings.
The stat: Over a third (35%) of consumers browse or shop on TikTok Shop at least once a week, per the report.
What it means: TikTok’s ecommerce push is starting to take hold.
The stat: 31% of consumers who have used Amazon’s View in Your Room AR tool (which enables shoppers to “place” products like furniture into their real-world environments) say it has led them to buy something from Amazon they would otherwise only buy in person.
What it means: AR can be a valuable tool for ecommerce retailers, enabling online purchases where consumers traditionally buy in-store.
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