Although gaming content in the US has exploded over the past decade and created a new market for advertisers, the industry has had a tough time in recent months. Many esports and gaming video content (GVC) companies are experiencing a downturn in investment and profit. But through it all, viewers and ad revenues continue to grow.
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Table of Contents
1. Industry troubles won’t negatively affect esports or GVC viewer growth.
2. Esports ad revenue growth rates won’t contract until 2026.
3. GVC ad revenues will follow a similar growth trajectory.
4. Esports viewers aren’t defined by age.
5. A greater share of gamers have watched livestreamed games versus esports.
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