YouTube beats out Facebook, Instagram, TikTok, and X when it comes to audience targeting, social media marketers worldwide told Hubspot and Mention in January 2024. YouTube beats out Facebook and Instagram, which have struggled with targeting since Apple’s AppTrackingTransparency framework began allowing users to opt out, and TikTok, which is still a much younger platform than its competitors.
Brands are spending big with YouTube, so it’s important their ads reach the right audience and don’t go to waste.
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