Resale has a role in holiday spend as well, especially with price inflation eating into discretionary spending. More than half (51%) of US adults planned to purchase resold clothing as holiday gifts in 2022, according to Deloitte.
Sustainability can make resale a feature, rather than a caveat, for gift givers. Twenty-three percent of US and UK consumers said sustainability is a brand bonus when buying, according to an October 2022 survey from Coveo and Arlington Research.
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