Four of US adults’ top five AI concerns all involve impersonation, manipulation, and misinformation, according to Ipsos. Marketers using generative AI need to make sure they’re being upfront with how they are using the tech.
There’s also an opportunity for providing a genuine voice to consumers. As the volume of AI-generated content increases, people will be less inclined to believe what they see online. Real, human voices can cut through that noise.
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