Nearly half (48%) of Gen Z shoppers find new beauty products via TikTok versus just 19% of all adults, per Tinuiti. When it comes to all adult shoppers, 26% most often discover products on Facebook, compared with just 7% of Gen Zers.
“TikTok, as opposed to platforms like YouTube, will give you more updated, recent content, giving you more exposure to new products that have recently come out or products that have [gone viral],” said Fay Shuai, a Gen Z student at the University of Pennsylvania, during last month’s CommerceNext event.
3. Social shoppers are open to both ads and ecommerce features