Some 63% of US tech professionals plan to increase or maintain AI spending due to current economic conditions, according to Verta. Despite layoffs and an ad spend downturn, tech professionals may be focusing on the money-saving potential of increasing automation rather than the short-term costs.
For generative AI in particular, the cost of experimentation is still pretty low since most tech has no or minimal fees. But as generative AI takes off in marketing, expect to see the prices associated with implementation rise.
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