Across key areas, marketers see potential for generative AI, but their actual use of the tech isn’t matching up. For example, over half (59%) of marketers see potential for AI use in copywriting, but only 26% actually use it for that, according to Mediaocean. Use for key tasks will likely grow as generative AI matures, but for now it’s still in the adoption stage.
2. Marketers are using AI the most for personalization