A combination of AI and virtual reality (VR) innovations have improved gaming technology significantly. As companies invest in both of these ventures, expect gaming to look even more impressive, which could drive adoption, especially among Gen Z. Gaming has had a strong holiday season already. Its future could be even brighter.
Final thoughts: Between rapidly improving tech and massive mergers, gaming is changing. Even if you’re not game for gaming advertising right now, keep an eye on how VR and AI ventures open up new ad opportunities, especially for reaching young people.
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