Amazon accounts for 74.2% of all US retail media ad spend, according to our November 2023 forecast. Some 69% of US adults pay for an Amazon Prime membership, according to an October 2023 eMarketer survey conducted by Bizrate Insights. With so much first-party shopper data and ad experience, Prime Video has the potential to target specific and effective ads, maximizing return on ad spend for advertisers.
Prime Video ads will start out in the US, the UK, Germany, and Canada in early 2024, then expand to France, Italy, Spain, Mexico, and Australia later in the year, according to a company statement. As Amazon expands Prime Video ads, these markets will offer even more opportunities for advertising.
4. Other platforms have had success introducing ads