Some 36% of B2B professionals use email for B2B marketing, more than have implemented paid social, virtual events, and video marketing, according to Sagefrog.
Despite its popularity, email marketing will account for just 0.2% of US digital ad spend this year, for a total of $667.3 million, according to our forecast. The low spend figure once again points to how relatively inexpensive email marketing is.
“Email is the only channel that you can put very little effort into and still make money,” Ryan Phelan, managing partner at RPEOrigin, an email-focused marketing agency, told us.
3. Email marketing campaigns face challenges with engagement, measurement