The use of AI in marketing and advertising will become more widespread in the years to come, with a fifth (20%) of executives worldwide saying that it will be “critical” to their job functions by 2025, according to a MIT Technology Review Insights report sponsored by Databricks. But the amount of resources needed to implement AI solutions (both monetary and human) may mean that its ideal state is quite a few years away.
Don’t wander AImlessly: AI has the potential to transform marketing, but until budgets and resources are freed up, it won’t be doing any heavy lifting.
As a consolation prize, here’s a haiku from ChatGPT:
Silent mind awake,
Thoughts beyond human control,
AI mind at work.
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