The Consumer Electronics Show (CES) 2022 featured a reimagined world of commerce and marketing: The products displayed in Las Vegas last week revealed new ways for marketers to blend the physical and virtual worlds.
Despite the sparse crowds and numerous cancellations due to the recent COVID-19 surge, the show still provided clues on the direction of consumer electronics over the next year and what their trajectories mean for marketing and commerce.
CES always has thousands of tech storylines to follow, but marketers can take particular note of five trends that caught our attention this year:
