1. Amazon was fined €746 million ($850.6 million) in July for violating the EU’s General Data Protection Regulation (GDPR) rules on using personal data to target ads, according to a disclosure statement from an Amazon SEC filing.
The fine was levied by Luxembourg’s National Commission for Data Protection (CNPD). In addition to a fine, the ruling would force Amazon to change some practices around processing personal data.
Amazon, however, says it will “defend [itself] vigorously,” and intends to appeal the decision, according to the filing.
The CNPD’s decision bodes poorly for other Big Tech players and, by extension, for European advertisers that benefit from their ad targeting practices. It remains to be seen whether any EU agencies will take similar action against Apple, Facebook, and Microsoft as a result of the complaints—but it took three years for the Amazon ruling, so they’re not out of the woods just yet.