By the numbers: The holiday season is a crucial time for both merchants and payment providers with the power to make or break their transaction volume for the year.
- The holiday season (which we define as November and December) will account for 18.4% of total US retail sales this year, per our forecast.
- For ecommerce sales, this share jumps up to 22.3% of full-year sales.
That makes it vital for merchants and payment providers to understand consumers’ plans for the shopping season—and the risks these decisions entail.
Here are three trends to expect this holiday season: